Packaging Design
SVVAD Pro – Protein Powered | Packaging
Protein Powered Staples and Snacks To Charge the Whole Family
Description
SVVAD Pro is a plant-based nutrition company that focuses on embedding clean protein into everyday foods. They operate across the full value chain - from protein development to finished consumer products. That enables consistency, quality control, and long term scalability.
SVVAD Pro develops its own core protein in-house, using a clean, dry processing method. That gives them direct control over purity, functionality, cost, and supply reliability of the protein that they use. Their approach allows them to design protein specifically for food applications, ensuring it performs consistently across staples, bakery, snacks, cereals, and convenience formats.
Challenges
SVVAD Pro wanted to create a series of food packaging designs for their staples, cereals, baked goods, premix and snacks. These would be D2C food packaging designs and would be fun and attractive to the eye. But the challenge was how to turn a health food brand into something fun? How to turn premium food packaging design into something playful yet magnetic?
Solution
We took our FMCG packaging design and used fun and bold colours. The colour palette was loud and bright, almost as energetic as the functional pea protein used by the brand. The typography also reflected this, as it was bold and thick and matched the brand’s healthy persona. The product packaging design reflected the values of the brand through its colours, shapes, and fonts. This is an instance of healthy food brand identity and brand packaging design made deliciously well.
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