Accomplishing the Goal: the WWC Way
Brand Name and Tagline
At the outset, we successfully brought to life Zooper’s range of snacks by creating the brand name, tagline and fun, memorable Brand Mascots. Each snack was given catchy names with rhyming phrases to define their flavours and textures.
Each Zooper snack package was created with spunky colours and attractive visual elements for ‘on-the-shelf’ appeal. Designed to grab attention of both masses and classes, the packaging was a victorious stand-up point of the brand launch journey.
Poster Design | Promotional Danglers| Product Booklet
Each poster design, promotional dangler and product booklet leveraged the creative appeal of specific Product Mascots. All the product USPs were carefully highlighted through meaningful design elements.
Website design and development
Zooper’s website showcases a burst of colours, eye-catching animation and creative brand storytelling. All these factors create an undeniable visual appeal for website visitors, encouraging them to navigate through more details.
Zooper’s marketing communication strategy was primarily devised to attract distributors to feature the products in their stores. With a successful Brand Launch event, Zooper was introduced to the B2B segment with much hype. Other marketing activities helped create a much needed buzz around the new brand.