The brand offers family snacks that you can enjoy together – anytime, anywhere and focuses on a large demographic and mass appeal to build its customer base.
At WWC, we love building brands. The entire process of brainstorming – right from the name to the final design nurtures our creative spirit and delights our soul. We handled the entire life cycle of this brand – from denoting the name to its positioning, marketing, promotions, packaging, and advertising.
Our team created a leisure family snack positioning and generously used warm colours like yellow, orange, brown and red. Yellow specifically denotes energy and youthfulness and grabs attention – making it a perfect choice to attract kids and adults.