An Indian multinational sweets, snacks and restaurants enterprise headquartered in Noida, though the legacy of the brand originates from Bikaner, Rajasthan. Being the country’s largest snack company it was ranked 55th among India’s most trusted brands by Trust Research Advisory. Now, Haldiram’s products are available in more than 80 countries.
Haldiram’s connected us for revamping the packaging designs for 2 of their popular snack items, – bhujia sev and pancharatan mixture. The idea was to create something connecting the route and legacy of the brand yet it had to be simple. Thus we got our thinking hats on and created something which not only showcased the spirit of the brand but also got connected with the consumers instantly. For panchratan mixture a soft shade of green was used to portray the simplicity, and ‘the bright face print’ on the background depicted the spirit of the brand showing that the products are enjoyed all over India from different languages culture origin and places revealing unity in diversity. For the second product the background colour is a shade of light orange depicting the spicyness of the product the rest of the idea being the same .