This agro and food products company specializes in producing and exporting FMCG products like juices, spices, jaggery, and oil seeds and they also plan to start some cafes.
Products are made in the factory, but brands are created in the mind – with this thought, we set off to create the entire brand story for Cane Life. Right from the name, to the logo, product design, packaging, and interior of their café – our team left no stone unturned to reflect the values and aspirations of the brand.
We used the colours and elements of trust, purity, and freshness to celebrate the brand spirit throughout the logo and every other element of design. Our team also illustrated togetherness and fun in the brand story to connect with our childhood memory of relishing sugarcane juice with friends and family! The client loved our ideation and execution!