TOUCHING LIVES THROUGH SPICE
Wardrobe for flavours!
One Touch Masala Mahila Gruh Udyog is one of the leading manufacturers and suppliers of Masala (Spice), based in Aurangabad. They wanted us to redesign their product packaging with an aim to stand up to the competition in the urban market. We found that the solution wasn’t just creating new packaging. We suggested that to achieve a real impact in the market, the design needed to span beyond just the products. It was essential that the client rebrand their company’s entire identity to come abreast to an increasingly appearance-conscious market.