All-round Approach for All-out Marketing
We kick-started our maneuver with a smart yet simple name for the client’s ice-cream product line. We worked on the very simple and deep insight that ice-cream transforms people of any age into children, and rekindles the young-at-heart spirit. In other words, ice-cream, truly, is the Heart Line, no matter where you are in the world, or what age! From this idea came the name – HARTLYN – a word that rings out with the essence of the words hearty, heartily and heart-line. We took the idea further to devise a product name “Creamy Cloud” describing the product’s features, and suited a premium audience.