Haldiram’s-Nagpur

Accomplishing the Goal: the WWC Way
Brand Name and Tagline
At the outset, we successfully brought to life Zooper’s range of snacks by creating the brand name, tagline and fun, memorable Brand Mascots. Each snack was given catchy names with rhyming phrases to define their flavours and textures.

Packaging Design
Each Zooper snack package was created with spunky colours and attractive visual elements for ‘on-the-shelf’ appeal. Designed to grab attention of both masses and classes, the packaging was a victorious stand-up point of the brand launch journey.

Poster Design | Promotional Danglers| Product Booklet
Each poster design, promotional dangler and product booklet leveraged the creative appeal of specific Product Mascots. All the product USPs were carefully highlighted through meaningful design elements.

Website design and development
Zooper’s website showcases a burst of colours, eye-catching animation and creative brand storytelling. All these factors create an undeniable visual appeal for website visitors, encouraging them to navigate through more details.

Marketing Communication
Zooper’s marketing communication strategy was primarily devised to attract distributors to feature the products in their stores. With a successful Brand Launch event, Zooper was introduced to the B2B segment with much hype. Other marketing activities helped create a much needed buzz around the new brand.

Multiple Media. Extreme Funzz.
“Good Morning to Good Health” became the mainstay of all communication, starting from the brand identity itself. We designed a completely new logo for the company focusing on providing prominence to the company name, in the minimalistic style. This facilitated better customer attention and familiarized the logo quickly with the existing customer base. We created clean and creative product packaging designs for their offerings to stress the youthful and buoyant brand image. For their flavoured milk product, we coined a young-at-heart name – FunZZ, reflecting the zest and joy the product promised.

Launch Into Mindspace!
To declare the birth of a new-age brand we planned a gala event, backed with a major public relations exercise. Armed with an overwhelming presence of press media and Celebrity endorsement, the new aesthetic persona the brand had adopted reached the customers in an apt and effective manner. The event was preceded and followed by aggressive outdoor marketing on bus shelters and public transport.

The focused 360-degree strategic and creative branding exercise we designed created a modern image for the company and its product brand in the market, visually distinguishing it from competitors, connecting with their customers, and conveying its new promise in a firm, yet smooth and non-intrusive manner.

Marketing Campaigns and Outdoor Hoardings:
We set the ball rolling by leveraging the Ultra Glamour Quotient of brand ambassador Sonalee Kulkarni, a renowned actress and celebrity, to promote the versatile Products.
Here, all the visual graphics represented glories of nature and luxury as bought within the comforts of indoor spaces. The idea was to give property owners a sense of bringing nature indoors with a wide range of product selection under one roof.
With each marketing campaign and hoarding, Shree Chamunda Ceramics was adorned with stunning graphics, product shots and the brand ambassador.

Internal Branding | Paper Bags | Calendar Design
In a market where ceramics are viewed as mere commodities, we enabled the brand to stand out with 360 degree marketing efficient.
All the marketing activities of branding and high brand equity can provide companies with sustainable competitive advantage.

Baking Up A Design Strategy
With their requirements in mind, our skilled designers quickly came up with a confident, new-age and trust inducing corporate brand identity for their Group Company Annasaheb Chakote Group. We followed the design style with a chain of logo designs for all their constituent companies. The Chakote Foods logo was created to effectively and innovatively reflect their years of expertise, emphasis on quality and innate passion for the food segment.

Packaging the ‘range of happiness’
Considering that the client was hoping to not just differentiate, but set and improve their market footprint in the top-tier urban geographies, the product packaging design needed to strongly suggest the core brand values the company wanted to convey. The tagline “Range Happiness Ki” became the beacon that guided the design philosophy and brand identity for Chakote Foods.

To get just the right visual style, we conducted thematic photoshoot of their bakery products to fit our well-formed design strategy. The packaging design created in bright vibrant colours and unique design build communicated provided eye-candy to the customers and clearly represented the brand’s legacy. USPs of their individual products were placed vividly in the form of fresh icons and seals which reassured the customers of the trustworthy origins and created trust regarding the quality of products from the house of Chakote Foods. A home-group design that connected all the products to each other led to a clear and unmistakable branding for the company.

Making the cut in the market
The packaging we designed for Chakote Foods helped them break into the urban markets, while turning them into a trendsetter in their existing strongholds. Demand and sales of the products soared quickly across Maharashtra markets, and led to distribution enquiries in a very short time.

Working across media
After the well-baked design strategy from our team, Chakote Foods engaged our design services for print advertising, outdoor advertising, shop branding, vehicle branding and website development. We created Brand Storytelling videos to outline their rich and inspiring history of success. We also created a 3D Telivision Commercial (TVC) for them along with short videos to showcase their mainline products. To further expand their market presence in North India, we created an entertaining Radio Jingle in Hindi, effectively leading to even more brand exposure.

Ice-cream Goes Hot!
Along with their Dairy Products brand Pratibha, Chavan Group of Companies was planning to launch their Pistachios premium Ice-cream line in the Strawberry and Pistachio flavors. They wanted to create a distinct ice-cream brand that would click in the market without using the clout of the umbrella brand or the company directly. They summoned our services on the job.

Packing In The Fun!
Instead of taking the usual cold logo-and-product feature approach, we approached packaging design from a fresh approach. For each flavor, we utilized wordplay to cook up casual, friendly and funny messages and made a typographical design. A friendly likeable name and an equally lighthearted design with witty lines, Hartlyn’s irresistible packs instantly stole hearts, created innocent desire and sold faster than hot cake!

Introducing the new blend
Since it was a popular product line, we decided to redesign and stylize the existing logo, and make it contemporary without losing its traditional look. We chose an elegant yet firm Serif font against a clean and deep maroon shape inspired by the entrance arches of historical Indian palace architectures. This helped connecting the product with royalty and tradition, and clearly placed the company as a forbearer of the ancient Indian tradition of serving authentic spices to the world.

Dressing up for the plate
The product line comprised five masala versions, viz. Chicken Curry Masala, Mutton Curry Masala, Chicken & Mutton Fry Masala, Veg Fry Masala and Fish Fry Masala. Our artists set to hand-drawing sketches of the chief ingredients, viz. Ginger, Garlic and Onion, to compose the background collage, giving the design its premium look, placed close to real photos of actual dishes created using the products. An eye-pleasing colour palette was chosen deliberately to ensure the client’s products looked fresh and attractive, without appearing excessively aggressive or unnaturally bright. This helped us the traditional look and feel created by the logo identity across packaging design. With their brand identity refreshed, and product packaging geared to stand pretty on the shelves, the company was able to carve a niche into the urban market.

Achieving the Goals: The WWC Way

All the revamped packaging designs for Chiko’s Top Mix beautifully visualize the Joy of Relishing Chocolates & Toffees with loved ones.

The Pouch Packaging depicts a Delightful and Dreamy State of Happiness and Celebrations experienced by Chocolate lovers. Here, a universal emotion is captured to signify a premium brand that Celebrates the Art of Creating Perfect Chocolate and Toffee Treats. For All.

The Flavours of Joy Logo Design

Set in beautiful shades of brown with gold trimmings, this logo highlights tasty indulgence with elements of Joy and Gifting. The Typography, especially the letter ‘T’ is creatively modified with soft gold peaks that represent culinary finesse and a premium product range.
The brown shade represents a trendy earthy touch and indicates use of finest quality ingredients.

Metallic gold represents luxury and exuberance. Across the packaging, symbolizes varying Colour Shades of perfect Cocoa Brown, Caramel and Golden hues to impart a balanced celebratory look.

Overall, WWC devised best, creative packaging design concepts to position brand Chiko Top Mix with a robust Transformative Outlook. And as a brand that takes great pride in creating rich Toffee treats, boasting of the perfect ‘Chocolate Decadence’.

The Task: A Redesign Challenge for Best-Selling Munchies & Ultra-Gourmet Dry Fruits

With immense confidence in our creative prowess and design sense, Haldiram’s assigned WWC to Repackage their best-selling, popular munchies as well as Rename and Redesign their premium selection of dry fruit gift boxes for their elite consumers.

Desired Goals:
To adopt a new-age design makeover while maintaining the brand’s global mass appeal and sense of national pride. Maintaining an elitism in the new brand name ideas, but, within an easy understanding of middle-class consumers.
The purpose – to cater to upper class and elite consumer sensibilities in India and abroad.

Creating a Stunning Medley of Indian Artworks, The WWC Way

Packaging Design:

• WWC built the entire packaging design concept with carefully selected Indian elements and icons portraying the Festivals, Monuments, Folk culture and Classic Modernism.
• For the low-calorie snack range, WWC curated modern fitness activities for fun and easy relatability factor of weight-watchers.
• The package design concepts were kept INDIAN at HEART, popping with Colours and Artworks that Celebrate INDIAN HERITAGE.
• We boosted the brand’s Creative Quotient and reinforced its Global Appeal.
• We maintained the brand’s authentic feel to retain consumers’ patronage.

Brand Renaming

With ‘Relish’ at the core of the brand name, WWC creatively tweaked the concept to coin brand names like Classic Relish, Royal Relish and Imperial Relish.

The idea was to cater to client’s Middle class, Upper middle class and Elite class of consumers with a carefully graded selection of dry fruit boxes. We eloquently designed 3 product boxes and several Canisters as enticing as the high quality treats inside.

By keeping it Simple, Compelling and Memorable, WWC succeeded in Capturing the product’s Premium essence and legacy.

The Breakthrough: A Fascinating Relaunch of a Legacy

With the extensive brand revamping exercise, WWC enabled the Haldiram’s brand relaunch their high-profile products with a confident, relatable touch point strategy across retail and digital platforms.

Overall, we succeeded in revamping featured products of ‘The Brand that Personifies Consumer Trust, Globally’.

The Nut Gets Cracked!
We kick-started the show by storming out a powerful brand name in Delight Nuts, encapsulating the key promise and experience of their high-quality superfood products. We carved out a logo inspired by the ‘happy & healthy hearts’ idea to perfectly mirror, complement and clarify the brand communication so the end customer understands exactly what they are going for. Pushing the ‘Healthy Food’ promise forward, our team worked out beautiful packaging that was inviting and approachable, and yet placed the product firmly as a premium product for the health-conscious.

Online On The Line!
Fast climbing the brand image ladder and reaching the premium product category, Delight Nuts soon established an intelligent, health savvy and loyal customer base. To expand and take maximum advantage of this, we designed a powerful website that showcased the expanding product verticals from Delight Nuts, and served as a home for the brand’s online customers. We unleashed a Digital Strategy with light-hearted campaigns interwoven with promotional paid campaigns to create more interactions online through stimulating contests and health-conscious posts. This led customer traffic to the client’s online shopping pages, and paid off richly and quickly.