TRANSFORMING A FIRST GENERATION BAKERY INTO A NEXT-GENERATION BRAND
A Delicious New Beginning
Chakote Foods (previously Ganesh Bakery Nandani) – the fourth largest bakery manufacturer in West Maharashtra, came to us with a comprehensive branding, packaging design and promotional requirement. They needed complete rebranding for their umbrella company, and all of its 5 constituent companies. They were looking for a unique, fresh and competitive brand identity to position themselves as a rural and urban competitor to the nation’s major bakery brands. With dreams of foreign lands in the making, they needed a face-lift that would bode well in the international arena too.