The Task: Launching Family Snacks with a Mass Demographic Fun Appeal
Conceptualized under Univin Consumer Products Pvt. Ltd, Zooper was set to be the newest entrant in Maharashtra’s FMCG domain. Team WWC was entrusted with the challenge of creating and designing brand Zooper from scratch.
Everything from creating the brand identity, brand positioning, marketing and promotion had to be infused with aesthetic commercial appeal.