It’s a popular brand of ready to mix South Indian food with a twist. We received the assignment to create packaging designing for the entire range of product. The earlier design was really basic and we had to compete with the existing players to stand out.
If we talk about Dahi (curds) we broke the clutter by keeping it simple. We designed the pack in whole white as the colour of the curds. Since the dahi is home made we showed a typical farm set up and a clay pot (matka) in which dahi is tradionally made.
As long as the other products were concerned, we preferred beautifully shot pictures of the end results. Eg for Jowar Dosa Mix we showed a well cooked dosa. Thus, we were succeeded in grabbing the attention. The whole packaging designing were received really well in the market.