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This food brand came to us with two different requirements for their products – Choco spread & Centre filled candies in different flavours.
Earlier choco spreads had a particular style of their packaging. Their packaging designs were done essentially in chocolate colour. Now, we had to break this cliché. Fortunately, we had hazelnut for our rescue. The choco spread was in hazelnut and we used the picture of hazelnut and filled it with chocolate in the graphic. We designed the label in red unlike the prevailing ones. This helped the brand to stand out on the shelves.
Centre filled candies was a common product and it had to be common yet distictive look. We used colour of the filling such as orange, green, pink, etc. It clicked and children (main target audience) loved the products.