Balaji Bakers came up with a new requirement for their popular product – toast. It was food product and it was available in their own stores as well as in many food shops. Obviously, the product had to compete with many other brands. We had to create a unique packaging design.
We tried many designs. The best of which was the one with the photograph of the product. We used beautifully clicked pictures of the product and designed the package in the most attractive way. The product came in different flavours. We gave colour coding to them. We also made changes in the photographs e.g. fruit toast has the pictures of fruits on it.