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How AI can Contribute to Better Packaging Design
AI is all around us – it’s taken the world by storm, and taken quite a few jobs, too! But there’s more than what meets the eye when it comes to artificial intelligence.
We can learn from it and embrace it to create the next big thing, especially in packaging design. AI in packaging will increase by 1,581.70 billion in 2030, with a CAGR value of 38%. The new emerging trends will simplify the process and enhance quality. At the same time, the marvels of detailed and ethereal artwork will help companies thrive in a cut-throat competitive market like India.
If you want to know how AI can take your brand’s packaging to the next level, read on!
Creativity Hits the Roof
Packaging is a significant part of brand identity and creative visuals are essential to boost sales and revenue. AI can help create eye-catching designs and even generate various design iterations. As a result, designers can explore various ideas with lesser turnaround times and deliver faster designs with a higher creative quotient using generative design and deep learning.
Traditionally, the packaging design process involved multiple iterations, feedback cycles, and time-consuming manual work. With AI, this process can be streamlined. AI algorithms can process and generate design options based on predefined criteria and branding guidelines, reducing the time and effort required for designers. This not only speeds up the design cycle but also allows for more experimentation and creativity.
In the age of personalization, AI can help create packaging that speaks directly to individual customers. By analysing customer data, preferred designs, and purchase history, AI can generate customized packaging options tailored to specific customer preferences. This not only enhances the overall customer experience but also creates a sense of exclusivity and brand loyalty.
Imagine seeing a product on a shelf that immediately resonates with your needs or your desires. As a consumer, it would instantly help you establish a deeper emotional connection with the brand and pick up the product without a second thought
The Eye for Aesthetics
AI can assist in enhancing the aesthetics of packaging by generating design options, suggesting colour combinations, and providing visual recommendations. Designers can collaborate with AI tools to explore creative possibilities they might not have considered otherwise. This can lead to visually appealing and attention-grabbing packaging that stands out on the shelf.
Instead of researching and googling for hours, designers can simply share prompts to see how their competitive brands are placed in the market. They also have the ability to try various designs and experiment with the help of AI. It’s like having a personal designer at work who understands the intricacies of colours and layouts and helps you put your best foot forward.
Generating Prototypes is a Breeze
Most designers struggle with creating prototypes to show their clients and it takes time, effort and money on both sides. With AI, it can drastically improve the pace of the cycle and generate amazing 3D prototypes for every design.
Programming AI to create prototypes without any human intervention is a phenomenal advantage of the technology. Designers can create lifelike simulations or digital prototypes to showcase their work.
In the ever-evolving world of branding and packaging design, Artificial Intelligence (AI) is poised to revolutionize the industry. From enhanced personalization and efficiency to time-saving 3D prototypes and trend analysis, AI offers new possibilities for designers and businesses alike. However, it is crucial to strike the right balance between human creativity and AI technology to create visually appealing and functional consumer packaging.
At White Warbler Communications, we specialize in packaging design and have designed for hundreds of products and brands over the last few decades. As we move ahead, we’re integrating all the latest technologies in our arsenal to help our clients gain a competitive edge.
Join us as we explore the exciting future of branding and packaging design with the integration of AI technology.
Contact us to discuss your packaging design requirements today!