So, why should they pick your product up off the shelf?
Any consumer, including yourself, is tempted to pick something off the shelf that winks at you the moment you enter into a super market. That's the success of a good packaging design. Not only the colours and fonts, but a good package designing even involves the shape of a pack too. A package should let its viewer know the contents without even peeping or smelling it. A great package design invariably results into an upward arrow in your sales charts.
Now, when we are talking about charts, White Warbler’s success chart for packaging design has been escalating ever since. We always want the package to mystify with buyers and compel them to pick it up out of curiosity. That’s half work done and then the product does half. It happens only when experience meet expertise.
Who reads so much, is a common question people ask these days. Well, who doesn't?
Everyone who's willing to spend, mostly want to know before buying. While an FMCG product is communicated through the short communication media like a press ad or a poster, a service provider, a real estate property need more explanatory form like a brochure to explain themselves. Collaterals like Capabilities Brochures, Product & Solutions Catalogs, mini single-fold and one-pagers form the spine of your marketing strategy.
We understand that a brochure has more shelf life as compared to a press ad or a poster. Therefore, a brochure is prepared meticulously where the offerings are depicted along with the corporate vision and profile. A good brochure must be engaging and interactive. It should inspire the questions and provide answers.
Where a picture speaks a thousand words, Words tell you the entire story
Till a few years ago people used to think that advertising is all about designing. Pull some good layout from the internet, paste an image to it and write a couple of line with a direct appeal and your advertisement is ready. You guessed it right. Back then and even today, the ingredients are same. They are eternal – a layout, a picture and some text. But that's not an advertising design.
No scribble attains the level of a design until it is backed with a concrete thought that is derived from ‘why’. Until and unless you find the answers, no layout can dare to be called an advertising design.