Content is a communication and that is why the most integral part of any media
With the growing number of media types of content are also growing. Earlier there were only words or text. But now a days the content changes with every media. For example it can be text for a website while an Instagram post will have a picture or a video as a content and in YouTube a well made video can be your content. This is just a broad outline. You need to plan the content well in advance for it to be authentic and right.
A content strategy consists of the planning, creating and maintaining of such content. Every business that goes online needs a content strategy looking at the growing competition. Someone sitting in another corner of the world may be your competitor and you have to be apart from them to prove your metal. A good content strategy makes you unique and at the same time help you find cost effective ways to attract traffic to your website.
Who doesn't like a story? A good story is always remembered
Yes, global brands like Coca Cola and Google too have been successfully telling the stories of their brands. Remember, biographies and biopics always sell. People like to know about what goes behind the big facade of a brand. They get inspired by the innovative ideas you had come up with in the time of crisis. They get moved by your hardships. They are thrilled by your challenges and feel the adrenal rush when you fight back.
You have to have a story as brand and we have to have a way of telling it as an advertising agency. Many times, the promoters or the people who were so busy building a brand don’t find anything exciting as a story in their journey. But they forget that it’s their journey that is the biggest interesting story.
Hit the bull’s eye every time
It is the one simple, yet hardest working member of your brand identity that calls out to your customers, and conveys your corporate vision and mission in no more than a glance. It’s your first touch point with your customers. The most crucial one! We keep it simple yet full of information and suitable graphics to make the audience understand in no time. At the same time the flow is designed in such a way that the communication is complete.