Key to a successful brand is a roadmap full of traffic
It is a result of thoughtful, channelized and painstaking efforts. A mere name, a word or a group of syllabus is turned around into a powerful brand to control the hearts. Put simply, Branding is all about Being Memorable, while Branding Strategy is a clear roadmap to help your business in Staying Memorable.
A brand needs a homeground where it can play whole heartedly for the gallery. The gallery is your target audience and the homeground is brand positioning.
Your brand wears the character you desire your audience to be
Does your brand call out for its customers or do your customers recall your brand in their need? Then, your brand has a serious identity crisis.
A brand needs a unique identity to stand out and to be recalled. The identity is directly related to the consumers of your brand. It can be aspirational though. A memorable logo, eye catching color combinations, a unique design pattern or a specific font. We drape your brand in an attire that its consumers would never forget. Uniformity holds the key in brand identity. They instantly recognize the distinctive elements of your brand’s identity on your packaging design, or in your online ad, and drives them to the next step which is the buying decision
Logo that stays in the mind, rules the heart
The style changes with the purpose whether it is representing an organization or a product/service. They are the face of the product as well as of the organization. Like brand identity, a logo also has a character that connects with its target audience.
It is the one simple, yet hardest working member of your brand identity that calls out to your customers, and conveys your corporate vision and mission in no more than a glance. It’s your first touch point with your customers.